(as published by IPWatchdog)
Developing the right strategy for protecting intellectual property is vital to any starting company. Equally important is revisiting your approach as the company grows and expands. Ultimately, what may have worked during the early stages may need refinement. Additionally, where cash is king for startups and allocation to intellectual property limited, new opportunities become available as a startup becomes established.
Once your company has grown, a more finessed approach should emerge. It is important to recognize that as a company brings on new talent and great minds, develops new technology and launches new products — new competitors are also emerging — thus your IP strategy needs to adapt to your new and your competitive landscape.
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