IP Talk Episode 43: Ryan MacDougall Discusses Business Development in the Legal Industry

Ryan MacDougall is the Chief Business Development Officer for Wolf Greenfield. Since joining the firm in 2010, he has worked closely with the firm's executive leadership, management, and practice groups to build and implement strategies that have made Wolf Greenfield one of the largest IP law firms in the US.

Utilizing his in-depth knowledge of the intellectual property space, Ryan maintains a strong focus on client experience and satisfaction as he oversees the firm’s Client Services Department, which comprises business development, marketing, and communications.

In this episode of IP Talk with Wolf Greenfield, Ryan discusses milestones in his career and the many ways business development for the legal industry has changed in the past 15 years. Here are a few highlights of the conversation. 

• 01:00 - Ryan’s career to becoming Wolf Greenfield’s Chief Business Development Officer
• 03:01 - The biggest changes for legal industry marketing and business development in recent years
• 05:45 - Wolf Greenfield’s approach to working with clients
• 06:55 - What sets Wolf Greenfield apart from competitors
• 08:02 - Key moments that have influenced Ryan’s career
• 09:35 - A memorable piece of advice
• 10:28 - Experiences from business travel
• 13:03 - Activities outside of work