John Strand Quoted by Bloomberg Law on Liquid Death’s ‘Armless Palmer’ Stunt

John Strand was quoted by Bloomberg Law in an article titled “Liquid Death’s ‘Armless Palmer’ Stunt Evokes Clash of IP Rights.” The article discusses the legal questions raised by the beverage company’s recent name change of its “Armless Palmer” drink to “Dead Billionaire” to avoid a legal battle.

In the article, John comments on the “fuzzy line” that exists as the stunt raises unresolved questions about the intersection of trademarks, right of publicity, and genericide. Read more.