Tonia Sayour and John Strand Quoted by World Trademark Review on Brand Building in Fashion

Tonia Sayour and John Strand were quoted by World Trademark Review (WTR) in an article titled “What does Thom Browne’s victory over adidas say about brand building in the fashion industry?”

In this article, Tonia and John discuss Thom Browne Inc.’s victory in a widely publicized trademark infringement lawsuit brought by adidas in the US District Court for the Southern District of New York. They give context on Wolf Greenfield’s representation of Thom Browne, Inc. and discuss brand building in an evolving fashion industry. Read more (subscription required).