An article authored by John Strand titled “The Biggest US trademark Cases of 2024” was published in World Trademark Review (WTR). From a Supreme Court decision assessing the use of President-Elect Donald Trump’s name under the Lanham Act, to a jury verdict finding trademark infringement by an online retailer selling goods emblazoned with school trademarks, this year’s important trademark decisions have addressed issues related to free speech and other core issues of trademark law. Courts – and juries – continue to grapple with the essential question, “What is a trademark?” and while 2024’s decisions provided some guidance to help answer that question, cases likely to come before courts in 2025 will continue to help practitioners define what constitutes a trademark under US law. Read more (subscription required).
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