Branchfood: What Every Food Founder Needs to Know About Protecting Their Brand & IP

For early-stage food and food-tech founders, building a strong brand is critical, but knowing how and when to protect it isn’t always straightforward. Trademarks, copyrights, brand assets, naming: what should you protect, when should you act, and what mistakes could become costly later?

Join Branchfood and Wolf Greenfield for a practical conversation on the trademark and copyright decisions every food founder should understand as they build and grow their business.

In this session, Wolf Greenfield attorneys Cara Dawson, Amanda Slade, and Laney Flanagan will break down how founders should think about protecting their brand and creative assets from the start. This session will help founders understand where legal protection adds value, how to avoid common pitfalls, and how to make smart, cost-conscious decisions as their companies grow.