Wolf Greenfield achieved a victory on behalf of Thom Browne, Inc., a luxury fashion brand based in New York City, in a trademark infringement lawsuit brought by adidas in the US District Court for the...
Make your mark. Trademark & Copyright
We partner with you, utilizing our decades of experience to ensure that your business assets are safe. With rigorous analysis, strategy, and execution, we demand excellence in our work product, and understand that being responsive, anticipating needs, and delivering timely, cost-effective results is critical.
The most successful outcomes result when we work with clients as partners, understanding your goals and culture, and working together to protect your assets and communicate your brand’s promise.
We advise clients on the full range of trademark and copyright issues, from clearance, selection and use, to prosecution of trademark and copyright registrations in the US and other countries, to enforcement of rights worldwide. We provide advice on internet issues, domain name registrations, and dispute resolution as well as software copyright licensing and royalty issues. Clients also turn to us for counseling on international anti-counterfeiting and anti-parallel trade strategies, and an array of licensing issues, including development and collateral security agreements.
Our experienced in-house trademark search professionals set us apart from other firms, providing lower costs and quicker turnarounds for our clients. When providing clearance reports and opinions, we know the type of information you are looking for, and that you need it delivered in a concise and easy-to-read format. Our counseling during the early phases of trademark development helps to avoid costly conflicts or enforcement problems down the road.
The international market can be a maze of independent legal systems, treaties, and agreements, and clients rely on us to develop cost-effective global strategies for determining where and when to protect their trademark and copyright assets. We understand how international filings fit within overall business goals and rely on a well-established network of international “partners” to efficiently extend our reach worldwide.
When it becomes necessary to enforce our clients' trademarks, trade dress, or copyrights, we create strategies on when and where to litigate, whether to seek arbitration or other ADR solutions, and how to craft a winning trial strategy. We have extensive experience with administrative and federal litigation, customs, and UDRP (domain name) matters throughout the world.
We routinely handle oppositions, cancellations, and appeals before the US Trademark Trial and Appeal Board (TTAB) and have a proven track record of effectively negotiating and winning for our clients.
For the most up-to-date, in-depth TTAB analysis, check out the invaluable TTABlog by our own John Welch.
Awards & Recognition
We represent clients in a wide range of industries, including:
- Advertising Agencies
- Biotechnology Products and Services
- Chemical Technologies
- Clothing, Footwear, and Fashion Accessories
- Computer Hardware and Software
- Consulting Services
- Electronics and Electronic Components
- Entertainment Services
- Financial Services
- Food, Beverages, and Restaurants
- Internet Technologies
- Jewelry and Luxury Goods
- Manufacturing Equipment
- Medical Devices
- Office Supplies and Office Services
- Online and Mobile Apps and Services
- Pet Products
- Retail Operations
- Sporting Goods and Exercise Equipment
- Toys and Video Games
- Travel Services
- University Brands
Why our clients choose to partner with us.
What stands out most is the firm’s inquisitive and creative culture; they don’t just provide expert counsel, they roll up their sleeves and ideate to develop and refine innovative and valuable solutions.
Working with the Wolf Greenfield team is always a positive experience. Their guidance has been critical in helping us grow our brand.
The Wolf Greenfield trademark team has stayed closely attuned to our organization’s needs as we have grown and changed over the years. The team’s consistent responsiveness and collegiality has been exceptional.
It combines a rich tradition with a forward-thinking approach to brands and a responsive, cost-effective service, making it the complete package for companies as they select, protect, and enforce trademarks the world over.
Wolf Greenfield is very client focused. They are extremely knowledgeable, get documents to our company allowing for sufficient time to reply prior to deadlines, are always responsive, and make the time for calls whenever needed to review issues. I have no issues or concerns in dealing with this firm and would highly recommend them to others.
Trademark & Copyright Experience
A client with an imminent publishing deadline came to us to provide clearance opinions on over a dozen product trademarks, which we were able to do within 24 hours.
We advised a multinational manufacturer in its selection and clearance of a new house mark, including conducting trademark searches throughout the world.
For a developer of a children’s education platform, we obtained registrations for characters integral to the delivery of its educational content.
We routinely manage IP issues in various corporate business transactions, including the conduct of due diligence on trademark portfolios and the review and negotiation of transactional documents relating to the purchase.
On behalf of a well-known candy company, we spearheaded efforts to stop manufacturers of e-cigarettes and edible marijuana from using food names and/or confusingly similar marks in the sale of these products.
We negotiated the purchase of a blocking portfolio of registrations from a pharmaceutical competitor for well-below market value.
For a luxury shoe distributor, we designed an anti-counterfeit protocol, successfully shutting down numerous websites with counterfeit and/or grey market goods.
We represented a shoe manufacturer in numerous trademark infringement matters, including actions against competing shoe and clothing companies for infringement of its marks.
We have handled a large number of trademark opposition and cancellation proceedings filed by clients worldwide.
On behalf of a well-known candy company, we successfully opposed registration of a competitor’s mark under the option of Accelerated Case Review—a process that allows parties to side-step most discovery and instead come up with a list of agreed-upon facts. This allowed us to streamline the proceeding and focus our efforts on our brief, which resulted in significant cost savings for our client.
We represented a European fashion company in successfully overturning a United States Patent and Trademark Office refusal to register a design mark containing the term “AUX ETATS UNIS,” which the Office had deemed geographically deceptive of luggage.
Wolf Greenfield has been recognized for five practice areas on the 2023 national “Best Law Firms” list by US News & World Report and Best Lawyers. The firm was ranked a top tier law firm in the na...
Wolf Greenfield has been ranked as one of only two law firms in the gold category in Massachusetts and attorneys received national individual recognition in the World Trademark Review 1000 – The World...